On Thursday, May 15, 2025, GSL Group and its sports and entertainment division proudly joined thousands across Canada in observing Moose Hide Campaign Day, a powerful national movement aimed at ending gender-based violence and promoting reconciliation with Indigenous communities.
Employees across the GSL Group family, including teams at Prospera Place in downtown Kelowna, Save-On-Foods Memorial Centre in Victoria, and Select Your Tickets Box Offices, wore moose hide pins to mark the occasion. These small but symbolic gestures form part of a larger commitment to creating safe, inclusive, and connected communities, values that link to the heart of GSL’s mission.
Staff and leadership were encouraged to participate in ways that felt meaningful to them, whether by wearing a pin, joining the educational livestream from Victoria, engaging in conversations with their teams, or taking quiet moments for reflection.
The Moose Hide Campaign’s focus on reconciliation, healing, and ending gender-based violence closely aligns with GSL Group’s values. By bringing people together through shared purpose and meaningful action, the campaign reflects GSL Group’s ongoing commitment to building inclusive, sustainable communities through its work in sports, entertainment, and development. GSL strives to support platforms that promote healing, learning, and meaningful change.
By participating in Moose Hide Campaign Day, GSL Group proudly reaffirms its commitment to social responsibility and the belief that everyone plays a role in ending violence and fostering reconciliation in all spaces.
To learn more about the Moose Hide Campaign and how you can take action, visit: moosehidecampaign.ca
